There are 8 games from Chinese publishers in the Top 20, namely Talefun’s “TAP COLOR” and “TAP COLOR LITE”, Acoin Games’ “BRICKS VS BALLS”, Magic Tavern’s” MATCHINGTONG MANSION”, Zenjoy’s “MY HOME” and “COOKING MADNESS”, Eyugame’s “DREAM PIANO”, Moonton’s “SWEET CROSSING”. Source: App Growing Global Review of top Casual games of 2020Īmong the top Chinese mobile games for the global market, casual games’ advertising is outstanding. Other popular sub-categories in 2020 included Painting, Simulation, Puzzle, Match-3+, Words, and Spot the Difference. Top 100 casual games are further subdivided, and match-3 Casual games dominated, accounted for 27%. Putting together the number of ads for Casual mobile games in various regions, the United States accounted for 13% of the ads, the largest Casual mobile game market, followed by Canada and Europe. Old mobile games accounted for 71%, proving that the lifecycle of top Casual mobile games is relatively long and favors long-term advertising campaigns. In the Top 100, the number of new casual games in 2020 accounted for only 29%. Top casual mobile games have a long lifecycle. Casual games accounted for 31% of the total mobile game’s ads, and casual game publishers accounted for 33%. The competition for casual mobile games was fierce. Overview of Casual games advertising in 2020
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